Hello, I am Ying Ying!

A full-time UX designer + webflow designer and an occasional top rope climber
design, test and evaluate phygital products to align user needs with company goals.
I'm hoping to design for the good of a wider audience group.
View my resume

Case Studies

I conduct UX research and design platforms that converge user needs and business goals.

airasia travelmall

Redesigning a smooth and reliable online duty-free shopping site for a budget airline travellers
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e Commerce

Social Calendar

Designing a web- based platform to facilitate seamless social gatherings among different friend groups
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Social Scheduling

Current Designs

Here is the portfolio of work I design, build and optimise for my clients. I build and manage most designs through Webflow to ensure time and cost effectiveness for SMEs. I also automate workflows through Zapier to create seamless workflows for a lean team.

Digital Products for Recreational Enrichment Academy

Involves Webflow Development, CMS integration, Zapier Automation and Database Management

Gamification Consultancy Site

Redesign and development of Living Theories through the use of animations to create engaging primers and encapsulate the essence of gamification.
Live site will be launched by Dec 24

Web Design for Pre-School Enrichment Center

Includes the redesign of a platform, which has content entirely in Mandarin

SaaS Platform for a Startup Brand

Involves continual design and optimising of platform for usability
Update in progress
Live Site

Responsive Web Design for Robotics Enrichment Center

Involves Webflow Development, 3-Step Registration Form Integration and Zapier Automation
Update in progress
View Live Site