Hello, I am Ying Ying!

I am a UX Designer and with an academic background in Psychology, I am familiar about the study and understanding of human behaviours.

I design, test and evaluate phygital products to align user needs with company goals.

My Journey
Guiding Principles

My Journey

2010 - 2013

Had my first teaser of design thinking process as I took Design and Technology as an GCE O Level's Subject.

2016 - 2020

Pursued a Bachelor's Degree in Psychology at Singapore Mangemen University where I get familiar with both qualitative and quantitative research methods and analysis. At the side, I design activity booklets for the organisation I was volunteering with.

2020 - 2023

First formal job as an Educator whereby I curate and deliver learning resources for students with learning and behaviour difficulties. I also took on some UX Design projects at the side.

2022 - 2023

Honing my skills in UX Design further by enrolling for into UX Career Accelerator Programme  at Curious Core.

2022 - 2023

Expand and deepen my UX research and design skillsets by designing and iterating various shipped products for 4 different SME brands  

Guiding Principles

Understand

I strive to understand and converge  user goals and business goals before embarking on any design.

Improvise

I am comfortable to work with limitations and source for the leanest way as I design an launch any products.

Adapt

I am deliberate in learning new ways of designing to advance user and business goals.

Deliver

I strive to deliver my work in the most efficient and effective manner to meet project objectives.

airasia travelmall

Redesigning a smooth and reliable online duty-free shopping site for a budget airline travellers
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e Commerce

Social Calendar

Designing a web- based platform to facilitate seamless social gatherings among different friend groups
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Social Scheduling

Digital Products for Recreational Enrichment Academy

Involves Webflow Development, CMS integration, Zapier Automation and Database Management

Web Design for Pre-School Enrichment Center

Includes the redesign of a platform, which has content entirely in Mandarin